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Most Overhyped AI Companies 2025

Ranked by BS Gap - the difference between marketing hype and actual substance

What is the BS Gap?

The BS Gap (Bullshit Gap) measures the difference between a company's hype score (marketing claims, press releases, exec statements) and reality score (GitHub activity, research papers, actual product launches).

High BS Gap (+20 or more)
Lots of talk, minimal substance
Moderate BS Gap (+10 to +20)
Some marketing spin
Low BS Gap (+0 to +10)
Mostly honest messaging

Top 20 Overhyped Companies

Updated 10/24/2025
1

Epic

Rank #70
BS Gap
+10.3
Hype Score
11.4
Reality Score
1.1
7-Day Events
2
Analysis: Moderate hype vs reality disconnect
Top hype signals: vagueness, announcement event
⚠️
2

Google Cloud

Rank #28
BS Gap
+9.8
Hype Score
11.4
Reality Score
1.6
7-Day Events
9
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, announcement event
✅
3

Alibaba

Rank #37
BS Gap
+8.7
Hype Score
14.1
Reality Score
5.4
7-Day Events
0
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_launch event
✅
4

Cerebras

Rank #47
BS Gap
+8.2
Hype Score
12.3
Reality Score
4.1
7-Day Events
2
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_announcement event
✅
5

Visa

Rank #60
BS Gap
+8.1
Hype Score
12.8
Reality Score
4.7
7-Day Events
2
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_launch event
✅
6

The New York Times

Rank #38
BS Gap
+7.8
Hype Score
9.4
Reality Score
1.6
7-Day Events
0
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_launch event
✅
7

Raspberry Pi

Rank #79
BS Gap
+7.8
Hype Score
10.6
Reality Score
2.8
7-Day Events
6
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_launch event
✅
8

JPMorgan

Rank #63
BS Gap
+7.7
Hype Score
7.7
Reality Score
0.0
7-Day Events
2
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness
✅
9

Qualcomm

Rank #58
BS Gap
+7.4
Hype Score
8.8
Reality Score
1.4
7-Day Events
7
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_launch event
✅
10

Figma

Rank #76
BS Gap
+7.0
Hype Score
11.6
Reality Score
4.6
7-Day Events
7
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_announcement event
✅
11

Morgan Stanley

Rank #83
BS Gap
+7.0
Hype Score
7.7
Reality Score
0.7
7-Day Events
1
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness
✅
12

CoreWeave

Rank #48
BS Gap
+6.9
Hype Score
9.1
Reality Score
2.2
7-Day Events
7
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_launch event
✅
13

Shopify

Rank #51
BS Gap
+6.7
Hype Score
9.3
Reality Score
2.6
7-Day Events
0
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_launch event
✅
14

Perplexity

Rank #31
BS Gap
+6.4
Hype Score
12.7
Reality Score
6.3
7-Day Events
3
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_launch event
✅
15

Google DeepMind

Rank #30
BS Gap
+6.3
Hype Score
13.9
Reality Score
7.6
7-Day Events
4
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, announcement event
✅
16

Vercel

Rank #32
BS Gap
+6.1
Hype Score
7.7
Reality Score
1.6
7-Day Events
0
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness
✅
17

Walmart

Rank #15
BS Gap
+6.0
Hype Score
9.5
Reality Score
3.5
7-Day Events
23
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_launch event
✅
18

Goldman Sachs

Rank #35
BS Gap
+5.9
Hype Score
5.9
Reality Score
0.0
7-Day Events
12
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness
✅
19

Spotify

Rank #18
BS Gap
+5.7
Hype Score
13.6
Reality Score
7.9
7-Day Events
8
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_announcement event
✅
20

WordPress

Rank #46
BS Gap
+5.7
Hype Score
10.2
Reality Score
4.5
7-Day Events
0
Analysis: Some marketing spin but still substantive
Top hype signals: vagueness, product_launch event
✅

How We Calculate BS Gap

Hype Score (0-100): Analyzed from company blog posts, press releases, executive statements, and marketing materials. Higher scores indicate more self-promotion and buzzword usage.

Reality Score (0-100): Measured from third-party sources including GitHub commits, research papers, community discussions, product launches with demos, and verified user feedback.

BS Gap: Hype Score - Reality Score. Companies need at least 3 events in the past 7 days for analysis.

Full methodology details →

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