Samsung slashes prices on Pixel Watch 4 LTE, Galaxy Buds 3 Pro as S25 Ultra outsells its

Samsung’s discount push comes at a pivotal moment for the Korean giant, whose flagship Ultra model has just posted a 7 percent sales lift over its predecessor, according to Counterpoint Research. The Galaxy S25 Ultra’s surge—recorded from launch through the end of 2025—helped the entire S25 line outpace the S24 series by 5 percent, a performance boost Samsung will be eager to replicate with the upcoming S26 family. The company’s pricing strategy for older accessories, however, signals a tactical effort to clear inventory and keep consumer momentum high ahead of the new flagship rollout.

9to5Google reported that the Pixel Watch 4 LTE is now available with up to $113 off its list price, while the Galaxy Buds 3 Pro can be purchased for as much as $144 less. Both discounts are being offered through major online retailers, with the watch’s markdown representing roughly a 30 percent cut and the earbuds’ reduction approaching 35 percent. The deals arrive on the same day Samsung announced the S25 Ultra’s sales edge, suggesting the firm is using price incentives on peripheral hardware to sustain interest in its ecosystem while the core smartphone line enjoys record‑breaking demand.

The timing of these cuts also dovetails with broader market dynamics highlighted by Counterpoint. The research firm warned that rising memory and component costs—driven by high‑bandwidth memory demand for AI data centers—could pressure the pricing of the forthcoming S26 series. Even a modest $50 price increase on a flagship that already tops $1,000 could dampen sales velocity. By discounting accessories now, Samsung appears to be pre‑emptively cushioning the impact of any future price hikes on its flagship phones, ensuring that ancillary revenue streams remain robust.

Industry observers have noted that Samsung’s flagship dominance is increasingly contested by rivals such as Google, Apple, and emerging Chinese brands. The Pixel Watch 4’s continued popularity—reinforced by a “favorite smartwatch” endorsement from ZDNet—demonstrates that Google’s wearable ecosystem still commands a loyal user base. Meanwhile, CNET’s coverage of prior Pixel Watch discounts underscores a broader trend of aggressive price competition in the smartwatch segment. Samsung’s decision to slash its own smartwatch‑adjacent products, therefore, can be read as a defensive maneuver to retain cross‑sell opportunities within its own hardware suite.

In sum, Samsung’s dual‑pronged approach—celebrating the S25 Ultra’s sales surge while slashing prices on the Pixel Watch 4 LTE and Galaxy Buds 3 Pro—reflects a nuanced response to both internal success and external pressures. The company is leveraging strong flagship momentum to drive accessory sales, all while bracing for potential cost‑inflation challenges that could affect the upcoming S26 launch. As the market watches, the effectiveness of these discounts will likely serve as an early barometer for how Samsung navigates the next cycle of premium smartphone competition.