OpenAI rolls out ads to all ChatGPT users, sparking backlash

The initial test rollout is currently limited to users in the United States on the Free and Go subscription tiers. According to TechRadar, the change does not affect subscribers to the Plus, Pro, Business, or Enterprise plans.

OpenAI stated that advertisements will be contextually matched to user conversations. The company's official blog, as cited by TechRadar, explained that ad selection will be based on the topic of a chat, past conversations, and interactions with previous ads.

The company sought to reassure users about privacy. TechRadar reported that OpenAI said advertisers do not have access to individual chats, chat history, memories, or personal details. Advertisers will only receive aggregate performance data like view and click counts.

Users under the age of 18 will not see any advertisements. Ads will also be blocked from appearing alongside conversations on sensitive topics such as health and politics, according to the TechRadar report.

Free-tier users can opt out of seeing ads. Choosing this option will result in "fewer daily free messages," though TechRadar noted that OpenAI did not specify what that new limit would be. It is unclear if Go-tier users have an opt-out option.

The move follows reports of OpenAI's challenges with profitability. TechRadar previously reported the company has struggled to turn a profit despite charging up to $200 per month for its premium subscription plans.

User backlash has been swift and vocal on social media platforms. On Reddit, user serya55 declared "ChatGPT is done," a sentiment echoed by many others criticizing the introduction of ads, as reported by TechRadar.

OpenAI described the ad rollout as a test. The company's goal, according to TechRadar, is to use advertising to support broader access to powerful features while maintaining user trust.

Developing.