Netflix Acquires Ben Affleck’s AI Filmmaking Startup, Naming Him Adviser to Streamer
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Netflix has acquired Ben Affleck’s AI filmmaking startup InterPositive and appointed the actor‑director as an adviser, Fastcompany reports. The deal brings the entire InterPositive team to Netflix; financial terms were not disclosed.
Key Facts
- •Key company: Netflix
Netflix will integrate InterPositive’s 16‑person team of engineers, researchers and creatives into its production pipeline, the streamer said in a statement. The move follows Netflix’s aborted bid for Warner Bros. Discovery, signaling a shift toward in‑house AI capabilities, according to Variety.
Affleck, who founded InterPositive in 2022, will serve as a senior adviser to Netflix, providing guidance on the company’s AI‑driven filmmaking tools. In a video released by Netflix, the actor‑director emphasized that the startup’s technology “is not about text‑prompting or generating something from nothing,” but rather augments traditional cinematography, Fastcompany reported.
InterPositive’s core technology stems from a proprietary dataset filmed on a controlled soundstage, allowing the company to train a video model optimized for real‑world production environments. Patent filings under the original name Fin Bone LLC list Affleck as the inventor and note that existing AI video models focus only on final visual output, not on shot construction, Fastcompany added.
Netflix plans to make the tools available exclusively to its own creative partners and has no intention to commercialize the technology on the open market, Variety said. The streamer described the acquisition as delivering AI tools that “keep filmmakers at the center of the process,” reinforcing its strategy to enhance content creation without ceding control to external vendors.
The deal’s financial terms were not disclosed, and a Netflix spokesperson declined to comment on the size of the staff or the valuation of InterPositive, Fastcompany noted. The acquisition marks Netflix’s first major purchase of an AI‑focused startup, highlighting the company’s push to embed generative technologies directly into its production workflow.
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