Apple Unveils Next‑Week Product Lineup, Revealing New Devices and Features

Apple’s March 4 hardware event will likely serve as the centerpiece of a multi‑day rollout that begins with a pre‑event tease of several new devices, according to a detailed inventory compiled by 9to5Mac. The first headline act is the iPhone 17e, which will replace the modestly priced iPhone 16e and retain the $599 entry price point while adding Apple’s next‑generation A19 silicon, a Center Stage front‑camera system, and MagSafe support. The device is also expected to ship with the new C1X and N1 wireless chips and may swap the familiar notch for a Dynamic Island interface, a change that would bring the lower‑tier model in line with Apple’s premium flagships (9to5Mac).

Alongside the phone, Apple is set to refresh its tablet lineup with two distinct updates. The base iPad will receive an A18 processor that unlocks “Apple Intelligence” capabilities, a move that aligns the entry‑level tablet with the company’s broader AI strategy and enables the upcoming Siri enhancements slated for later this year (9to5Mac). The iPad Air, meanwhile, will be powered by an M4 chip, offering a modest performance bump without a redesign. Both tablets will retain their current chassis, suggesting Apple is focusing on incremental hardware upgrades rather than a full aesthetic overhaul.

The MacBook segment appears to be undergoing a more pronounced revival. After discontinuing the entry‑level MacBook a few years ago, Apple is rumored to reintroduce a 12.9‑inch model built around an A18 Pro chip, 8 GB of RAM, and a palette of “fun” color options, priced around $699 (9to5Mac). While this device will not compete with the high‑end Pro line, analysts see it as a strategic entry point for iPhone users contemplating a switch from Windows or ChromeOS laptops. In parallel, the existing 14‑inch MacBook Pro will be expanded to include M5 Pro and M5 Max configurations for both the 14‑ and 16‑inch sizes, delivering the processing muscle needed for AI‑heavy workloads without any chassis changes, as Apple reserves a redesign for the forthcoming M6 generation (9to5Mac).

Beyond the core lineup, Apple may sprinkle additional products into the launch window. A Bloomberg‑cited “one‑two‑three punch” could see three new MacBooks—potentially the M5‑powered MacBook Air, a refreshed Studio Display, and a Mac Studio equipped with M5 Max or M5 Ultra chips—hit the market in rapid succession (CNET). The Studio Display 2 is rumored to feature a 120 Hz ProMotion panel, HDR support, and an A19 chip, positioning it as a premium companion for the new MacBook Pro and Mac Studio offerings (9to5Mac). If confirmed, these accessories would reinforce Apple’s ecosystem narrative, bundling high‑performance compute with a cohesive visual experience.

Collectively, the upcoming announcements signal Apple’s intent to broaden its price‑point coverage while cementing its AI roadmap across devices. By pairing the A19‑powered iPhone 17e with an AI‑ready iPad and a refreshed MacBook line, Apple is threading a consistent narrative of incremental hardware upgrades that enable its “Apple Intelligence” services, a theme echoed in both 9to5Mac and CNET coverage. The strategic timing—spreading launches over several days—mirrors the company’s recent approach of maximizing media attention and supply‑chain readiness, a tactic that has proven effective in sustaining momentum for its flagship products.