How to Track AI Company Events
Distinguish real AI progress from marketing noise using event tracking.
Check Event Count
Event counts provide a quick snapshot of company activity. Sector HQ tracks two time windows:
📅 7-Day Events
Shows recent activity and current momentum. Most important metric for tracking what's happening now.
30+ events: Extremely active
15-30 events: Very active
10-15 events: Active
5-10 events: Moderate activity
Below 5: Low activity
📆 30-Day Events
Shows sustained activity over time. Indicates consistent shipping vs one-time bursts.
100+ events: Consistently very active
50-100 events: Solid activity level
25-50 events: Moderate sustained activity
Below 25: Sporadic activity
Where to find event counts: Every company page displays event counts prominently in the header section and activity metrics.
Evaluate Event Quality
Not all events are equal. Quality matters more than quantity.
✅ High-Quality Events
These indicate real technical progress:
- GitHub releases: Actual code with version numbers
- arXiv papers: Research publications with technical details
- Product demos: Live demonstrations, not just announcements
- Open source commits: Public code contributions
- Benchmark results: Performance numbers on standard tests
- API documentation: Technical docs for developers
❌ Low-Quality Events
These are often just marketing noise:
- Vague press releases: "Exploring AI solutions"
- Executive quotes: General statements about AI strategy
- Coming soon announcements: No actual product
- Generic partnerships: "Partnering to explore AI"
- Repackaged news: Old announcements republished
- Marketing blog posts: No technical substance
⚠️ Quality Filter
Sector HQ automatically filters low-quality events. The event counts you see have already been quality-filtered, so you're seeing meaningful activity only.
Monitor Event Timeline
Event distribution patterns reveal more than total counts.
✅ Good Pattern: Consistent Activity
Events spread evenly across weeks. Shows sustainable development pace.
→ Indicates established team with regular shipping cadence
⚠️ Concerning Pattern: Sporadic Bursts
Long periods of silence followed by sudden activity spikes.
→ May indicate one-time marketing push rather than sustained progress
❌ Bad Pattern: Declining Activity
Decreasing event counts week over week. Losing momentum.
→ Warning sign: team shrinking, priorities shifting, or product stalling
Where to see timelines: Company pages include event timelines showing distribution and recent activity patterns.
Track Momentum Changes
Changes in event velocity reveal company trajectory.
Accelerating (Positive)
Current 7-day count higher than previous periods. Growing momentum.
Example: Was averaging 8 events/week, now at 15 events/week → Team scaling up or product gaining traction
Stable (Neutral)
Consistent event counts across periods. Steady state.
Example: Averaging 10-12 events/week for 2+ months → Established pace, reliable cadence
Decelerating (Warning)
Current 7-day count lower than previous periods. Losing steam.
Example: Was averaging 20 events/week, now at 8 events/week → Possible funding issues, team turnover, or strategic pivot